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Business
owners worldwide are spending up to 10 hours - or a full working
day - dealing with email each week
The average business owner spends an hour and a half each day
processing email, according to new research -- and that figure
is set to increase.
Business
owners from the Philippines, Hong Kong, India and the US are the
most prolific emailers, spending two hours or more on average
dealing with spam and legitimate email alike, while their Russian
and Greek counterparts spend just 48 minutes a day sorting out
their email, a report from Grant Thornton says.
The
UK spends less time than the global average processing email,
the report found, at just one hours and twelve minutes a day.
Wendy
Hart, head of new technologies at Grant Thornton, said that those
countries that spend the most time processing email tend to be
either those who don't have the traditional communications infrastructure
in place, such as the Philippines or India, or high tech countries
which are adept at using IT in business, such as the US.
However,
not all Western economies are devoting long periods to email --
both France and Japan spend only slightly more time dealing with
it than Russia, where email access penetration is only at 15 percent.
Both
countries also have a tendency towards preferring face-to-face
communication for business. "There's a certain acceptance
you do some things on email and you don't do others. It's taken
further in countries like Japan or France," she said.
Hart
added that the real amount of time spent wading through email
could be far larger than the figures show.
"For
many business owners, a lot of email is being dealt with by admin
staff or by PAs," she said. "They're not sending out
documents, receiving documents, in the same way professionals
would."
And
the amount of time business owners devote to their email looks
set to rise across the globe as Internet connectivity becomes
more widespread. For those countries at the top of the email league
the two-hour mark is likely to become the maximum time a business
owner will devote to reading email, Hart believes.
However,
the rumours of the death of email look to have been greatly exaggerated.
"People
won't shift away from email completely, it's too easy and it's
too efficient," Hart said. "I can't see people chucking
their PC through the window just yet."
source: Zdnet.co.uk
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